Employee Campaign Coordinators (or ECCs for short) are the employees within local companies that work with United Way staff members to run their organizations' giving campaigns. This guide gives them the information they need to understand United Way and know how to run an effective campaign.
The campaign theme for 2013 is vintage wartime patriotism (think Rosie the Riveter and Uncle Sam), so this booklet is a representation of that theme. I also created the logo featured on the front.
